The Product Development Trap

The Product Development Trap

Taxing existing resources to lead new development results in far more unsuccessful than successful outcomes. Existing teams have: current products and clients to satisfy, established goals for each client, and an aversion to the risk of introducing something new into client relationships. It is almost impossible, and a questionable tactic, to break the sales and service team’s habit of taking care of current products and clients. Isn’t their focus to satisfy existing clients?