The Product Development Trap
Taxing existing resources to lead new development results in far more unsuccessful than successful outcomes. Existing teams have: current products and clients to satisfy, established goals for each client, and an aversion to the risk of introducing something new into client relationships. It is almost impossible, and a questionable tactic, to break the sales and service team’s habit of taking care of current products and clients. Isn’t their focus to satisfy existing clients?
A New Kind of Company
We help businesses that sell to pharmaceutical companies. Led by a team of industry veterans who have deep experience across all aspects of pharma commercial operations, our strategies focus on generating the need for your businesses, educating prospective audiences, and providing value across the buying funnel.