In this series, we’re exploring common mistakes that can cripple your company’s success at getting and retaining pharma clients. Our last post focused on marketing mistakes, ranging from choosing the wrong communication channel to adopting the wrong strategy.
Another common type of mistake we’ve seen companies make when selling to pharma is management, whether at the employee, project, or business level.

Marketing mistakes result in wasted effort, time, and resources. But, by planning ahead and devoting resources to the right areas, your company can avoid costly mistakes and optimize your marketing efforts.

Avoiding common mistakes enables businesses that serve pharma and life sciences companies to launch new services faster, engage more prospective clients, accelerate the sales process, and maximize profitable outcomes.

To reach your target audience and see maximum returns on your content marketing investments, it’s critical to leverage the power of owned, earned, and paid media channels. This is especially true for companies using content marketing to reach the pharmaceutical industry, who must overcome fierce competition, target highly specialized keywords, and strategically distribute content to reach the right audience.

Strategic benchmarking may be the perfect way to increase your visibility, add value to prospective clients, and get useful market data. But, the process of setting up a benchmarking project, gathering information, and analyzing the results can be daunting.

Strategic benchmarking focuses on providing valuable insights to current and prospective clients. For businesses that serve pharmaceutical companies, the primary goal (and benefit) of this benchmarking approach is access.

In the increasingly noisy world of marketing, it’s often difficult to capture your audience’s attention. Without a tangible “What’s in it for me?” benefit, your audience has little incentive to interact with your team in a meaningful way.

Content marketing provides businesses that offer products and services to pharmaceutical companies a way to reach the right audiences with the right messages. This includes consistently publishing high-quality articles and other materials that offer value and education to prospective clients through a variety of channels including email, Linkedin and Twitter.

Here are 7 pharma-specific benefits of using content marketing to reach prospective clients.